The Australian Melon Industry has completed an Export Plan that describes the market opportunities in five selected countries, as well as other possible
The first section provides an overview of the five priority markets with a comparison between the 5 priority countries in terms of macro-economic factors
and trends in the import/export activity of those markets. It also includes a deeper analysis for each of the five priority markets and a “Route-to-Market
Strategy”, outlining the country’s environment, regulations, and stakeholders that are important for anyone exporting to that particular market.